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| The Challenge / Opportunity |
| The development of a new e-commerce service for the sale of AA branded motoring accessories. |
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| Our Thinking and Approach |
| The site was used to deepen the customer relationship with the AA brand and also generate a new revenue stream. |
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| Creative and Usability Design |
| The e-commerce site was created as a separate, fully managed service but was integrated with the branding and user interface design of the main AA.com site to provide seamless navigation and experience for visitors. |
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www.theaa.com |
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