Online Media Monitoring Company
| List of Case Studies |
| Background |
| Our client is a well known web media monitoring specialist in the UK, activities include Media Tracking, Bespoke Media Analysis and Sector Analysis. This independent private company works like a press clipping agency with online media offices in London and Manchester. A custom built web spider program is used to monitor online media. Thousands of quality sources of online information are required to be fed into and maintained manually in the search database in order for the spider to work successfully. |
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| The Challenge / Opportunity |
| Their problem was that searching, validating, feeding and maintaining online sources in the spider search database, meant that they needed to maintain an expensive team of researchers and analysts. This resulted in high costs, reducing their profitability. The production and HR management overheads were also impacting their ability to focus on wider business growth opportunities. |
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| Our Thinking and Approach |
What we did was to establish a dedicated and fully managed team of news analysts skilled with media and web research knowledge, based at Cohezia’s India offices to carry out the search, validation and source management. The work includes identifying, validating media and news sources, feeding the sources to spider search database, ensuring content is correctly classified with appropriate meta-data and checking whether entered sources were helping the spider generate accurate results
This meant that core production costs were significantly reduced, quality and operational efficiency levels were improved and the senior management team was able to focus on, and achieve business growth. It has also allowed the ability to take on larger contracts and scale their operations. |
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| Results |
Benefits achieved
- 40% reduction in core processing costs
- Gained competitive advantage compared to other agencies
- Freed management from HR and daily operational issues
- Gained flexibility to increase or decrease resources to meet changing requirements
- Raised sources input quality, visibility and management information levels
- Enabled the business to achieve profitability and growth targets
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| List of Case Studies |
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